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NBA's "Inside Stuff" (Excerpt)

w/ (Co-Hosts) Amad Rashad and Lou Elle
Sports Photographers
NBA Entertainment Division

Lou Elle: The NBA playoffs attracts journalist from all around the world from every medium including television, radio and print, but one of the most challenging jobs belong to photographers, who freeze the game's biggest moments.

Amad Rashad: ... and one of the best in the business, is Andy Bernstein. He is the senior Official Photographer and he has spent the past fifteen years capturing the league's classic images.

David Stern (NBA Commissioner): Andy Bernstein has been chronicling the NBA in an extraordinary way; "up-close and personal" is something he was doing long before it became a catch phrase.

Andy Bernstein: For one thing, it is fortunate, that I have had great access to these athletes throughout my career. I've been able to get into the locker room. I've been able to get on the bus with the "Dream Team". I've been able to travel with these guys. I think that's been a real hook for the fan, that they are seeing some things you would not normally see.

Magic Johnson: He's taken so many different types of shots; different angles, different expressions, and he is the only one that captures that through that special eye, that he has.

Andy Bernstein: I think it's probably the greatest job you could ever ask for, and to be around the game, and I Love it, as a fan to go to the game, but to go there to the game and to have to portray what they are doing athletically on film, is a challenge, and it also rewarding, when the get back the film and you see, "Well, maybe I did get the shot".

Amad Rashad: For Andy the focus is to find the perfect shot, but Robert Wright has had to overcome an entirely different kind of obstacle.

Robert Wright: I have 20/400 vision (it's 20/700 vision with glasses).

Amad Rashad: Despite being legally blind, Robert uses Auto-focus technology to capture the shot. He is an accomplished photographer, whose newest subject is Basketball.

Robert Wright: I was never told that I was handicapped as a child, so I grew up trying everything that was an interest of mine. It gives me satisfaction, because a lot of people have told me in the past, things that I can't do, before I've even tried and discovered for my self, and so, it's like doing a "Slam Dunk" on their lack of faith in my abilities.

Amad Rashad: " ... well, he has certainly overcome a disadvantage. Now, Andy Bernstein... yah, he is one of the great photographers in the world (Sports Photographers).

Lou Elle: Now...

Amad Rashad: ... but he also does fashion stuff.

Lou Elle: ... but I know... But did you notice they forgot to put our picture... ... to include our picture that Andy's taken in that....?

Amad Rashad: But at the time Andy worked with us, he did not have any film in the camera.

Lou Elle: ... oh yah!